https://www.avasalazar.design/contact daily 0.75 2022-01-20 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.avasalazar.design/home daily 1.0 2022-12-22 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/00935d4b-51ff-40c2-a6c8-17b2b07e3eea/as-hero-image.jpg Home Hi! I’m Ava.✌ I'm a Product Designer with expertise in branding, typography & identity systems. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/38905a50-8877-4e82-9ab2-7ce97e3c676b/gmsh-image-thumbnail.png Home https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1651511592547-JZCHH6WK83U0T8BXO3YK/smartpay-thumbnail.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avasalazar.design/about daily 0.75 2022-03-07 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/bed5da4b-9f0f-4b1f-8bc0-c23697e6ac0c/ava_salazar_profile_pic.JPG About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.avasalazar.design/case-studies daily 0.75 2023-04-06 https://www.avasalazar.design/case-studies/greenmountainsugarhouse monthly 0.5 2022-03-07 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/e03084c3-cf76-4f31-8cf5-cdb1ea0fa08b/gmsh-test.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/de856c46-f9fb-4494-be49-f500012ae3d2/gmsh-current-site-image-2.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/94b581df-c3ad-4773-a340-6d57cf41d825/Aesthetic+%26+Minimalist+-++Forms.png Case Studies - Green Mountain Sugar House - Long Forms Violation: Unnecessary fields add friction to the process. Putting the billing and shipping address forms side-by-side on the same page can be frustrating to the users and deter them from filling it out. Recommendation: When collecting sensitive information, ask only what’s required. Divide the billing and shipping information into two pages. A single column form speeds the path to completion since it follows a straight line down the page. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/3665c879-5e9e-459e-9e74-5c8df51dbfa9/Aesthetic+%26+Minimalist+-+Navigation.png Case Studies - Green Mountain Sugar House - Overwhelming Navigation Violation: There are too many links on the navigation. Information overload can prolong finding items right away. Recommendation: Minimize the number of links in the primary navigation. Condense and re-organize by using subcategories. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/9043b7ef-bdf0-4036-8673-ec0d08f2ac88/Consistency+%26+Standards.png Case Studies - Green Mountain Sugar House - Inconsistent Product Images Violation: In the product page, the mages have varying sizes and shapes. There was no consistency in the style (ie. coloration, angle, background, etc.) of which they’re taken. Recommendation: Decide on a size that is responsive and displays well on both web and mobile. Retake the product shots and be sure to take it from the same angle. Use neutral/solid backgrounds to clearly display and spotlight the products. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/19640960-d403-4fd9-b325-79e5ddb009b3/Visibility+%26+System+Status.png Case Studies - Green Mountain Sugar House - No Shopping Cart Violation: The cart is not visible or accessible from the homepage. There is no indication whether the user has added items to the cart or not. Recommendation: Add a shopping cart icon to the top right corner of the page. According to best practices, users are conditioned to look in that general area when browsing an e-commerce website. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/9af20c6b-4efd-4733-b201-10eb99e7209f/Add+item+to+cart.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/40dabd45-5bc0-423f-bf9e-f8d2e38ef4d5/Checkout+items.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/7215090e-d14b-4e87-b3dd-12cf4436b6bd/Find+a+product.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/38b71a12-72e9-493c-88a8-f5bc37c03ec6/03+Competitive+Analysis.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/b6bd5253-5886-4b3d-8402-7f7dbaa4c804/Best-Checkout-Process.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/d0518735-4d0a-434a-8ad2-2573a6e4777c/Frequented-Online-Stores.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/211401fe-9e0f-4757-ae63-63bb74cd678c/Frequented-Online-Stores-1.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/7411dc7f-701e-4e30-aaa5-94eb7b5e7e9d/User-Quote-1.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/3e178a26-d116-4f6a-a6db-8c81e21469a8/Key-Insight-3.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/e07b803b-eb6c-4403-bdab-716f4c1fe7f5/User-Quote-3.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/293b80b7-5cf4-4684-92ae-89941dbffbf7/Key-Insight-1.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/14dda17f-8936-42cb-9557-89eed5566d72/Key-Insight-2.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/082ea6c0-ca8c-4553-8743-3babee6849d0/User-Quote-2.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/d4ca5f16-bc51-4329-acca-628715567d52/AdobeStock_467112728_lo-res.jpg Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/38e3a923-545e-4a85-8811-716f233bc26d/Open+Card+Sort.png Case Studies - Green Mountain Sugar House - Frequency https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1642872091391-1V49E1YL4VH0WC46P0U6/Open+Card+Sort+-+Similarity+Matrix.png Case Studies - Green Mountain Sugar House - Similarity Matrix https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/d2549c63-33d4-4ae1-9002-a0f1086fdba5/Sitemap.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/18a433b4-6f6d-4bb3-b80d-da95521b3f36/Userflow.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/761fc5f4-b157-42a3-a77c-3d6e3e82dbab/Proposed+Branding.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/384d5197-fdb7-486c-8dd1-5f82e1d1dbae/Moodboard.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/c94f92b6-d395-4aee-9dad-7245fb8b39c2/Concept+Sketches.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/5ab5e543-4917-4d0e-b193-7ba3d1ad180e/Mid-Fidelity+Wireframes.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/32bd31cd-6c99-452a-babc-f7de085410f1/Prototype+1.0.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/97a9a169-4106-44e6-a61b-6d6161ae1469/Find+a+product+-+2.0.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/76319c6b-ac05-469b-a096-7ce063dae231/Add+an+item+-+1.0.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/2617acb1-c140-4b9a-8dca-43095bac9c41/Order-Summary.png Case Studies - Green Mountain Sugar House - Order Summary Page 2 out of 4 said that the Order Summary page looked very similar to the View Cart page wherein the user is still able to edit/change the items in their cart. “Seems like I’m going back to the cart.” - Participant 4 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/ab33fc01-d304-4b1f-8140-99a571b4fdf6/Shopping-Shipping.png Case Studies - Green Mountain Sugar House - Confusing CTAs 3 out of 4 commented that the CTAs “Keep Shopping” & “Continue to Shipping” were confusing next to each other. “I thought it said Continue to Shopping.” - Participant 3 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/51a3af7f-2c75-45f5-a2fb-c651ab962b12/Checkout+items+-+1.0.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/d0addd50-e209-4746-a890-8ca378d51853/Added+to+cart.png Case Studies - Green Mountain Sugar House - More Visible Confirmation 2 out of 4 wanted a more obvious way to show confirmation that the items have been added to the cart. The button changing from “Add to cart” to “Added to cart ✔” is too subtle. “I like to preview the actual cart.” - Participant 1 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1644186430292-IPIN5UHQD5GFIP2O2FFM/Shipping+Information+-+Filled+Out.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1644186429933-E9IUSQXCF4Z5HOGDVUO1/Order+Summary.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/44c0236a-742e-4288-ad9a-3747198e12e3/Homepage.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1644186429185-Q59HKAHJET93ZZ3ZUXT2/Amber-Rich-Taste.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1644186429395-PYL06C9UKQ6Q6M9YVO0D/Maple-Syrup.png Case Studies - Green Mountain Sugar House - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avasalazar.design/case-studies/fetchapp monthly 0.5 2022-05-02 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1646589151218-P89SSPLJ5TSNXGQ7TNMK/fetch-image-thumbnail.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/513d7818-4605-49f2-abf8-eae887fa8039/UserQuote1.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/e5e40336-94be-4caa-8970-cf8ef3618dc4/UserQuote2.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/02154aa2-baa3-4cd2-aeea-6b77d98fa9be/UserQuote4.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/fb91212a-fbb6-4427-824d-f59985d308bc/UserQuote3.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/919b65ea-4ef0-4e26-a000-2df577f60cde/AffinityMap.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/63cd75eb-c1d5-4e33-b94d-074135acfa19/Persona.jpeg Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/d18d1f70-4c9e-44df-9d3c-fbc311654b4c/Journey+Map.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1644289443170-5F6B73WVO8HQ4NGGQ9TC/Search.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/0ac7aefc-b2db-4650-8b33-6c48ddcb927a/Fetch_Concept+Sketches.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/04e10127-8804-4e25-871f-7a781c3030ed/Mid-Fidelity+Wireframes.png Case Studies - Fetch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/457052f7-efa9-44d4-8b8f-f21783cd8b60/quick-actions.gif Case Studies - Fetch - Quick Actions From the results page, the users can select quick actions such as call, launch site, open map directions or save favorites. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/b084ec0c-6557-435f-8dbe-05988cc1c6bd/Quick+Search.gif Case Studies - Fetch - Quick Search Users don’t need to create an account to be able to search. They can easily select the pet service category, such as “Daycare”, on the home screen. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/d6a99361-f2e0-48e5-8326-756de40ca3b3/sort-by.gif Case Studies - Fetch - Sort By A sort by feature was necessary to speed up the search process. Users can then filter by availability, distance, rating or price. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/241a5b4a-8e94-491b-ae46-17033cc513ed/favorites.gif Case Studies - Fetch - Favorites List A Favorites list page was designed for a quicker access to most liked searches. The users must have a Fetch account in order to use this feature. https://www.avasalazar.design/case-studies/smartpay monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/1651511592547-JZCHH6WK83U0T8BXO3YK/smartpay-thumbnail.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/3d02d61d-e4ae-45d3-a12d-3dcb9a7442f0/SmartPay_Infographic.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/a9ac4f02-aace-48fc-9766-605bf4b149bb/Insights.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/17c8692c-3d82-4b25-8bfb-a504e79878e1/Wise.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/4154ccde-b641-4806-b056-7e627e71d254/Venmo.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/76a2a04f-5423-4eea-b6ff-d7b993f27f5a/Ledger.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/fb1bc286-2b78-416d-a130-1a2c5a3d6fcb/UserNeeds%2BBusinessGoals.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/9ec91ed5-2583-42a6-b554-5cdb97c1309b/Mid-Fidelity+Wireframes.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/b196df2e-f8a7-4fc8-9c51-684d8af5a3a9/Usability+Test+1.0+Results.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/60dd8a69-c6d9-4a67-8f4a-5b211c0f58df/SmartPay_Userflow.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/5d5c7eab-4443-41d2-be1d-a34d8b6d9120/Usability+Test+-+International+Payment.png Case Studies - SmartPay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/c981f84c-365a-42bd-ab2a-72c4fda47d60/Usability+Test+-+Local+Payment.png Case Studies - SmartPay - Make it stand out Task: Send money locally https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/620fb784-f93b-4c92-9c42-194d4555b15a/01+Splash.gif https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/0558a4bb-e5bb-4c26-a0c9-cb179b844280/03+Payment.gif Case Studies - SmartPay - 2. Transactions Using a module tab, users can choose to send/request money locally or internationally To provide transparency to our users, an accordion was used to show fee breakdown for international transactions Users have the option to set recurring payments for automation For error preventions, we included a cancel button for large transactions that goes beyond the threshold amount. https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/11cdaf3d-bc2c-4140-958b-255feab1792b/02+Financial+Overview.gif Case Studies - SmartPay - 1. Wallet & Accounts View financial accounts by selecting the Wallet or the Accounts Page for more detailed transactions Using a similar pattern as ApplePay, SmartPay’s Wallet allows the users to add and view their banking accounts The Accounts page uses an interactive wheel to display the total balance for all accounts as well as show the breakdown for each account https://images.squarespace-cdn.com/content/v1/616d9e6eaca76322724f4da2/9b591c5a-bd88-4e43-be6d-8e5f75543bed/04+Quick+Pay.gif Case Studies - SmartPay - 3. Quick Pay This feature was inspired by social apps like Instagram and Snapchat. The algorithm learns the users’ repetitive or frequent transactions and are pinned to the top. 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